FC Barcelona: a record one million visitors for the ”Barça Immersive Tour” in 2025

A record total of 1,059,611 people visited the FC Barcelona (LALIGA EA Sports) ”Barça Immersive Tour” in 2025, a 35% increase year-on-year, announced the club on 27/01/2026.

Since May 2023, the museum, previously located inside the Spotify Camp Nou, has been relocated due to renovation and extension works at the stadium. It is temporarily housed next to the Palau Blaugrana, the club’s multi-sports hall, in a 2,400 square metre space.

According to FC Barcelona, the increase in visitor numbers was driven by several factors:
• the domestic treble achieved in the 2024-25 season (LALIGA EA Sports, Copa del Rey and Spanish Super Cup), followed by the exhibition of the trophies;
• the progressive return of the club to the Spotify Camp Nou at the end of 2025, which led to a 48% rise in visits in December 2025 compared with December 2024;
• the introduction of products such as tours of the Ciutat Esportiva Joan Gamper and the Barça Sky Tour (a helicopter tour of the club’s facilities);
• the museum’s ongoing commitment to "a model combining the club’s history with immersive experiences".

The Barça…