Portugal/SL Benfica: record TV contract with NOS before centralisation of rights in 2028 (€57.1m/year)

The telecommunications operator NOS has renewed its domestic broadcasting rights to SL Benfica's home games in Liga Portugal Betclic for the 2026-27 and 2027-28 seasons, announced the club on 26/01/2026.

The deal also includes distribution rights to the Benfica TV channel as well as an "advertising contract" with the same channel "that should generate an additional €2.4m," according to SL Benfica. "In the negotiation, Benfica also secured the retention of the right to exploit dynamic advertising at the Sport Lisboa e Benfica Stadium during the 2026-27 and 2027-28 sports seasons, valued at €7.2m," added the club.

In total, SL Benfica will receive €114.2m for its TV rights over the next two seasons, or €57.1m per year. This is a record amount for a club in Portugal. The TV rights for the matches of the 17 other top flight clubs are held by the Sport TV group (which also broadcasts Benfica's away games).

NOS currently pays an annual €40m over the 2016-2026 period to broadcast Benfica's home matches. The centralised sale of rights to Portugal's top two divisions will take effect from the…