Spain/RFEF: El Pozo Alimentación (food) official sponsor of the Spanish national teams until 2030

ElPozo Alimentación, a Spanish food processing company, has become an official sponsor of the Spanish national teams until 2030 (five years), announced the Real Federacion Espanola de Futbol on 29/01/2026.

As part of this agreement, the group will advertise several of its brands (Legado Ibérico, Bienestar, ExtraTiernos and King Upp) during the national teams' training camps and commercial activities, as well as on the RFEF's digital environment.

This agreement further strenghtens the group's sponsorship portfolio in Spain, where ElPozo Alimentación is already a partner of tennis player Carlos Alcaraz, Valencia Basket Club (Liga Endesa) and Alhama CF (Liga F Moeve).

ElPozo Alimentación 1/1

• Sector: food processing
• Founded: 1954
• Headquarters: Alhama de Murcia, ESP
• Managing directors: Rafael Fuertes and Juan Antonio Cánovas
• Turnover (2024): €1.845bn

• Sports sponsorship:
  • Real Federacion Espanola de…