LALIGA: Bernardo Hermoso promoted to director of growth & data intelligence

Bernardo Hermoso has been promoted to director of growth and data intelligence at LALIGA, he announced on the LinkedIn platform on 29/01/2026.

"I lead LALIGA’s cross-functional, data-driven growth strategy to scale the business efficiently. The mission is to align teams across the company around a single, differentiated value proposition, optimizing every stage of the funnel—acquisition, activation, retention, and monetization—with a relentless focus on measurable outcomes, ROI, sustainable profitability, and expansion into new markets," he said on the platform.

The Spaniard had joined the Spanish League in February 2021 as head of growth and fan engagement.

Bernardo Hermoso

• Director of growth & data intelligence @ LALIGA

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