Deal Tracker: AS Roma, Athletic Club, Tottenham, Valencia CF… the latest sponsorship deals in football

• Gissah, a Kuwaiti perfume brand, has become an official partner of AS Roma (Serie A Enilive) from the 2025-26 season.
• Cabify, a Spanish platform for mobility solutions, has become an official sponsor of Athletic Club Bilbao (LALIGA EA Sports) and a shirt sponsor of the club's youth teams.
• Illy, an Italian coffee brand, has become an official supplier of Valencia CF (LALIGA EA Sports) and will distribute its beverages at the Mestalla Stadium.
• Monster Energy, an American energy drink brand belonging to the Monster Beverage Corporation group, has extended as official partner of Tottenham Hotspur FC (Premier League) until 2027-28.
• B&B Hotels Germany, the German subsidiary of the French hotel chain, has become a sponsor of two Bundesliga clubs: FSV Mainz 05, for two seasons (2025-2027), and FC Augsburg 1907.

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world.

By default, contract signatures are sorted in reverse chronological order. This indicator also allows you to sort them by…