AC Milan: a partnership with Al Hammadi Holding to open a sports medicine centre in Saudi Arabia

News Tank Football - Paris - News #428554 - Published on
©  AC Milan
M. Oettle, chief revenue officer of AC Milan, and M. S. Al Hammadi, CEO of Al Hammadi Holding - ©  AC Milan

Al Hammadi Holding, a Riyadh-based healthcare group and a hospital operator, has become an official sponsor of AC Milan (Serie A Enilive) and the club's regional partner in Saudi Arabia, announced both parties on 29/01/2026.

As part of this "long-term" agreement, the two partners will create "Saudi Arabia's first centre of excellence dedicated to sports medicine, rehabilitation, return-to-activity pathways and performance enhancement," said the Italian club. The facility will be inspired by the MilanLab model, AC Milan's research centre for sports medicine. The project led with Al Hammadi Holding will then be developed throughout Saudi Arabia, "contributing meaningfully to the development of the local healthcare system."

AC Milan thus strengthens its presence in Saudi Arabia, following the opening of its first academy in Jeddah in December 2025. "The partnership strengthens AC Milan’s positioning and presence in a strategic market where, according to GWI data, the Club is the most supported Italian team," added AC Milan.

"This model reflects our club's ability to innovate…

©  AC Milan
M. Oettle, chief revenue officer of AC Milan, and M. S. Al Hammadi, CEO of Al Hammadi Holding - ©  AC Milan

Welcome! This article is only available to subscribers.


3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Already a subscriber ?


Login with login details



Login with your email address
We will send you a pincode