adidas: revenues of €24.811bn in 2025, up 4.7% on 2024 (preliminary results)

adidas AG posted revenues of €24.811bn for the 2025 financial year (01/01 to 31/12/2025), up 4.7% in euros (2024: €23.683bn) and up 13% on a currency-neutral basis, announced the German equipment manufacturer, which presented its "preliminary unaudited numbers" for 2025 on 29/01/2026. The German group's revenues was up 10.5% between 2023 and 2024.

"Currency-neutral revenues for the adidas brand increased 13% for the second consecutive year, driven by double-digit growth in all markets and channels. Including Yeezy sales (artist Kanye West's brand "Ye" with whom adidas has terminated its contract) in the prior year (2024: around € 650m), currency-neutral revenues increased 10%," said adidas, which also posted "a negative currency translation impact of more than €1bn."

The company's gross margin improved to 51.6% in 2025 (2024: 50.8%). The operating margin also increased to 8.3% (2024: 5.6%). Lastly, ull-year operating profit increased by more than €700m (+53.7%) to €2.056bn (2024: €1.337bn).

These figures are subject to adjustment until 04/03/2026, the date of publication of adidas…