Premier League: PZ Cussons (consumer goods) becomes a partner of Manchester City in Nigeria

PZ Cussons, an English group that owns brands specialising in hygiene, cosmetics and nutrition, has partnered with Manchester City FC (Barclays Premier League) in Nigeria, announced the club on 26/05/2015.

PZ Cussons will activate its partnership with the English club through three of its brands distributed in Nigeria: Premier (soap), Olympic (milk) and Robb (muscle care), allowing its clients to win VIP trips to attend matches of the Manchester club.

Africa is the main market of PZ Cussons, which distributes its brands primarily in three countries: Nigeria, Ghana and Kenya. "Nigeria, and Africa more broadly, are extremely important markets, where our fan base is continuing to grow," said Omar Berrada, commercial director of City Football Marketing, the company in charge of partnerships for Manchester City, on 26/05/2015.

• PZ Cussons has been present in Nigeria for over 100 years and employs 3,500 people.
• PZ Cussons is the fourth African regional partner of Manchester City after Vivo Energy (fuel) in Botswana, MTN (telecom) in Cameroon and Hansa Pilsener (beer) in South Africa.