UEFA: South Korean company Hankook (tyres) extends deal with the Europa League until 2017-18

The South Korean tyre manufacturer Hankook extended its partnership with the Europa League for three seasons (2015-16 to 2017-2018) on 27/05/2015.

The contract is valued at €6m per season, which is twice the amount paid for the 2012-2015 period. Hankook remains a second-level partner of the competition. The company will continue to receive visibility on the LED advertising boards as well as pitch-side spaces. FedEx, an American company specialising in international freight transport, became the main partner of the Europa League for three seasons (2015-16 to 2017-2018), announced UEFA on 15/05/2015.

The Europa League represents 14.1% of the 2013-14 revenues of UEFA. The organisation generated €328.5m in commercial revenues this season.

• The Swiss agency Team Marketing is in charge of negotiating the media and marketing rights and licenses of the Champions League, the Europa League and European Super Cup until the end of the 2020-21 season.
  • The agency has been working with UEFA since the introduction of the new format of the Champions Cup and its renaming as the Champions League…