Manchester City FC: Lucozade ”official sports drink partner” from the 2025-26 season

Lucozade, a British energy drink brand owned by the Japanese Suntory Group, has become the "official sports drink partner" of Manchester City FC (Premier League) as part of a "multi-year" deal from the 2025-26 season, announced the club on 03/02/2026. The agreement covers the club’s men’s, women’s (Barclays Women’s Super League) and academy teams.

The company has the status of "regional partner", the second level in the club's sponsorship hierarchy, alongside eight other brands. Lucozade products, including player bottles and ice coolers, will feature across all domestic home fixtures and training environments at the Etihad Stadium, Joie Stadium and City Football Academy while the brand "will be further integrated across matchdays through LED advertising displays, strengthening its presence across domestic fixtures throughout the season".

Lucozade succeeds Gatorade, a sports drinks brand of the US group PepsiCo, which was a partner of Manchester City since the 2017-18 season.

In the Premier League, Lucozade is also a global partner of Liverpool FC since the 2024-25 season as part of a…