Juventus FC: partnership with Stanley 1913 (drinkware) including the design of co-branded products

Stanley 1913, an American manufacturer of drinkware and food containers, has partnered with Juventus FC (Serie A Enilive) as part of a “multi-year partnership” starting from the 2025-26 season, announced the club on 04/02/2026.

The collaboration will activate across Juventus’ digital and social media ecosystem, "which brings together more than 190 million followers worldwide". The partnership notably includes:
• the development of co-branded products;
• fan experience activations;
• the publication of content on social media;
• the use of Stanley 1913 products within the club’s facilities and by players.

In the European Top 5, Stanley 1913 has also been an official partner (2^nd level) of Arsenal FC (Premier League) since 29/07/2025 and of Paris Saint-Germain (Ligue 1 McDonald's) since 24/09/2025.

"The first and only Italian club to partner with Stanley 1913" (P. Silverstone, Juventus)

• "Juventus is the first and only Italian club to partner with Stanley 1913 once again confirming our distinctive position in the global landscape as the first and largest Italian brand on social media…