Club Atlético de Madrid: launch of the marketing and creative agency ”Mr. Red”

Club Atlético de Madrid (LALIGA EA Sports) has launched ”Mr. Red,” its marketing and creative agency "designed to provide solutions both internally and externally," announced the club on 04/02/2026.

"This model breaks with the traditional approach of external agencies, placing in-house creative talent at the heart of the organisation to work without operational constraints. “Mr. Red” will operate under a hybrid model, offering strategic and pragmatic solutions that leverage our experience and expertise, both for our organisation and for external brands and strategic partners".

Accessible via a dedicated website and available in English and Spanish, the agency offers services including "video production, branded content and activations," added the club, whose majority shareholder is Apollo Sports Capital, the sports investment arm of US investment fund Apollo Global Management, since November 2025.

• To access the Mr. Red platform, click here .