Infront: strategic review process completed, Wanda Group (CHN) still owner of the agency

"Following a comprehensive assessment and considering the company’s excellent results in recent years, as well as the strength of its long-term strategic plan, the Infront board of directors and the group management have decided to further develop Infront’s leading global sports marketing and active lifestyle platforms, supported by Wanda Group as long-term majority shareholder," announced the marketing agency on 06/02/2026.

Wanda Group (China), which has owned Infront since 2015, had launched a process with the marketing agency "with the objective of identifying a new strategic investor for Infront" in August 2023.

"The process attracted strong interest and resulted in high-quality discussions with potential partners. After careful evaluation of all alternatives, the Board and the management this week concluded that Infront is best positioned to realize its full potential by continuing its strategy as a stand-alone company under the existing ownership and management team, led by President & CEO Philippe Blatter," added the Switzerland-based company.

"This decision brings clarity…