MP & Silva: William Mao appointed vice-president for digital operations for the Americas

The American William Mao was appointed vice president for digital operations for the Americas, announced the marketing and media rights agency MP & Silva on 28/05/2015. His role will be to support the "strategic expansion around opportunities in sport on VOD, IPTV, OTT, live streaming, video clips and social media," stated MP & Silva.

William Mao will be based in the new offices of the agency in New York (USA), reporting directly to Daniel Cohen, the senior vice-president of MP & Silva responsible for the Americas since 12/01/2015. Listed in the 2015 classification "30 Under 30 in Sports" by Forbes magazine, William Mao held, since October 2012, managerial duties in charge of sports content for the video sharing and streaming platform YouTube, for the North America region.

• As a manager of strategic partnerships for sport in YouTube in London (ENG), William Mao has developed digital strategies for Manchester City FC (Barclays Premier League), the Rugby Football League, and LOCOG (Organising Committee for the 2012 Summer Olympics in London).