Lega Serie A: "Football is one of Italy's main sources of soft power" (Luigi De Siervo)

"Within the Italian Ministry of Foreign Affairs, a department responsible for sports diplomacy has been set up, because sport, and football in particular, is one of Italy's main sources of soft power," said Luigi De Siervo, CEO of Lega Serie A, at the 2026 edition of the BIT (Borsa Internazionale del Turismo, Italy's leading tourism fair), in...