Deal Tracker: Tottenham, Bayern, Real Sociedad, Udinese Calcio… the latest sponsorship deals in football

• Infinox, a British trading platform, has become an official partner of Tottenham Hotspur FC (Premier League) from 2025-26.
• IMQ, an Italian insurance company, has extended as official partner of Real Sociedad (LALIGA EA Sports) until 2026-27.
• Viessmann, a German manufacturer of heating, cooling and industrial systems, has extended as platinum partner of FC Bayern Munich (Bundesliga) for an additional three seasons (2026-2029).
• Manuel Caffè, an Italian coffee brand, has become an official partner of Udinese Calcio (Serie A Enilive) from 2025-26.

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world.

By default, contract signatures are sorted in reverse chronological order. This indicator also allows you to sort them by league, sponsor's business sector, level in the organisation's sponsorship hierarchy, duration or value of the agreement.