Chelsea FC: a free biannual magazine for supporters living with dementia

Chelsea FC (Premier League) has launched the publication of "Forever Blue", a free biannual magazine for its supporters living with dementia, announced the club on 16/02/2026.

"Over the past year, we have carefully collated stories and information to create a booklet that evokes nostalgia in our fans and provides advice on local services for those living with the condition."

This project was initiated by the club in July 2024 with initial consultations carried out with the Alzheimer's Society followed by partnerships with the charity's local branches in the London boroughs of Hammersmith and Fulham, and meetings with staff at St. Vincent's Hospital.

The first edition of the magazine (autumn/winter 2025) features the club's domestic cup victories, Chelsea legendary players and famous supporters' songs, as well as games and information on help that is at hand at Stamford Bridge and in the local area.

Fans with dementia or relatives of fans with dementia can fill in an online form to subscribe and receive the magazine free of charge at home.