NBA/2026 All-Star Game: 8.8 million viewers (+87% vs 2025) in the USA, highest audience since 2011

The 2026 NBA All-Star Game, played at the Intuit Dome in Los Angeles (California, USA), drew an average of 8.8 million viewers on the NBCUniversal and Telemundo (Spanish language, owned by NBC) channels in the United States on Sunday 15/02/2026 (kick-off at 17:00, Eastern time), according to data from the American institute Nielsen and Adobe Analytics (digital) communicated by NBC.

This is the highest audience for the All-Star Game since 2011 (9.1 million), according to NBC, which broadcast the event for the first time since 2002. The audience is up 87% on the 2025 edition, which drew an average of 4.7 million viewers on the channels of pay-TV group TNT Sports (Warner Bros. Discovery) on Sunday 16/02/2025 (kick-off at 20:00, Eastern time).

The 2026 edition of the All-Star Game is the first in the new domestic media rights cycle for the North American league. The Walt Disney Company (owner of ESPN), NBCUniversal and Amazon (owner of the Prime Video platform) were awarded the media rights to the NBA in the United States for the 2025-2036 cycle (eleven seasons) on 24/07/2024. The deal…