Serie A Enilive: Heineken (beer) official partner of Juventus FC from 2025-26

Dutch beer brand Heineken has become an official partner of Juventus FC (Serie A Enilive) as part of a multi-year agreement from the 2025-26 season, announced the club on 19/02/2026.

The brewing company, which ranks third in the Italian club's sponsorship hierarchy, will display its logo at the Allianz Stadium (41,685 capacity) and will "accompany Juventus fans throughout the entire matchday experience with a program of dedicated activations designed to make it even more engaging and memorable," said the club.

Heineken will also roll out an activation called the "Heineken Extra Time Experience" after each home game within the Club Sivori hospitality area "to bring guests and fans together in an authentic and shared celebration."

• In Italy, Heineken is also an official supplier (7^th level) of SSC Napoli Activity: Italian professional football club Main partner: • MSC Crociere (cruise line): main shirt sponsor, 2023-2029 Principal partner: • EA7 (Giorgio Armani): technical sponsor (shirts)… (Serie A Enilive) for the 2025-26 season.
• The brand has been a partner of the…