United Kingdom: a record 48 million people watched women's sport on TV in 2025
48 million unique viewers have watched at least one minute of women's sport on television in the UK in 2025, surpassing the record set in 2023 (46.7 million), according to a study by the Women's Sport Trust published on 11/02/2026.
The main figures released by the Women's Sport Trust include:
• 397 million hours of women's sport have been watched...