Deal Tracker: RFEF, Major League Soccer, Leipzig, FFF… the latest sponsorship deals in football

• Unilever, a group specialised in fast-moving consumer goods, has become a sponsor of the Spanish men's and women's national teams under a two-year agreement with the RFEF, covering the 2026 World Cup and the Women's World Cup 2027.
• Major League Soccer has extended its existing agreement with facial recognition technology provider Wicket and added a new sponsor: fintech company Chime, which will become the presenting partner of the MLS All-Star Game.
• La Compagnie, a French airline offering exclusively business class flights, has become "the official airline of the French national team" until 31/07/2026. As part of the agreement, the company is responsible for the French team's transatlantic flights for its friendly matches in the United States (scheduled in March 2026) and for the 2026 World Cup.
• Seven Sundays, a Swiss mattress brand, has become an official supplier of RB Leipzig (Bundesliga) until 2026-27.


This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world.

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