Parma Calcio: creation of a sound and olfactory identity at the Stadio Ennio Tardini

Parma Calcio 1913 (Serie A Enilive), in collaboration with Italian agency The Brand Company, has created a new sound and olfactory identity that will be deployed at the Stadio Ennio Tardini (22,352 capacity), announced the club on 20/02/2026.

The sound identity, entitled Parma Calcio Opera, will accompany the official anthem in the stadium’s musical programming, at institutional events and across the club’s social media publications. Several versions have been developed: "a lounge version for hospitality areas, a more epic version for the museum and a sound logo designed for the closing of video content". The track is available on streaming platforms.

As part of the same initiative, Parma Calcio also unveiled an olfactory identity for the hospitality areas at the Stadio Ennio Tardini. "The GIALLOBLU fragrance (yellow and blue, the club’s colours) combines freshness, elegance and intensity. Citrus top notes (bergamot, orange, lemon) convey energy and brightness; a floral heart composed of rose and iris evokes passion and confidence; a fougère base enriched with woody nuances and…