Olympique de Marseille: partnership with SayTV platform to boost fan engagement and content creation

SayTV, an Irish platform for content creation and fan engagement solutions, has become an official partner (3^rd level) of Olympique de Marseille (Ligue 1 McDonald's) from the 2026-27 season, announced the club on 23/02/2026.

This partnership is aimed "at launching innovative digital content formats that bring supporters closer to the club while creating a new premium platform for sponsorship and brand activation within OM’s official media," said the club. From 2026-27, the agreement will include the launch of "a premium matchday fan show alongside a broader slate of complementary digital formats" in order to boost fan engagement.

"A key element of the collaboration is the development of new, high-value commercial opportunities embedded directly into the content experience. Through SayTV’s media model, brands will be integrated organically into OM’s official programming, offering partners authentic visibility and meaningful engagement with a global football audience," added Olympique de Marseille.

Amont the European Top 5, the platform has also become a "media partner" of Sevilla FC…