England: Emirates (airline) acquires the naming rights to the FA Cup from 2015-16 to 2017-18

The airline Emirates has acquired the naming rights to the FA Cup for three seasons, from 2015-16 to 2017-18, announced the Football Association on 30/05/2015.

The competition is now officially called "The Emirates FA Cup". The contract is estimated at £30m (€41.7m), or £10m (€13.9m) per season, according to British media. The beer brand...