United States: MLS to allow back-of-shirt sponsorship for franchises following the 2026 All-Star Game

News Tank Football - Paris - News #432407 - Published on 03/03/26 at 13:00
©  D.R.
©  D.R.

The Major League Soccer will allow its franchises to market their back-of-shirt sponsorship space after the 2026 All-Star Game (to be held on 29/07), as confirmed by Carter Ladd, chief revenue officer of the MLS, in an interview with the American website Sportico on 26/02/2026.

MLS jerseys will now feature four sponsorship spaces: on the front...

©  D.R.
©  D.R.

Welcome! This article is only available to subscribers.

3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Subscribe

Already a subscriber ?

Login with login details


I have lost my login details

Login with your email address
We will send you a pincode