Formula One Group: partnership extended with Salesforce (CRM) until 2030 and launch of an AI assistant

News Tank Football - Paris - News #432705 - Published on 04/03/26 at 10:20
©  Formula One Group
Launch of an AI assistant for F1, developed by Salesforce - ©  Formula One Group

Salesforce, a US-based CRM software company, has extended as global partner of Formula One Group for a further five seasons (2026-2030), announced the body on 03/03/2026. Both parties have been linked since the 2022 season, under an agreement worth an estimated €27.2m per year over the 2022-2025 cycle.

This expanded partnership provides for the...

©  Formula One Group
Launch of an AI assistant for F1, developed by Salesforce - ©  Formula One Group

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