Bundesliga: Bitpanda (crypto) extends as platinum partner of FC Bayern Munich beyond 2025-26

Bitpanda, an Austrian cryptocurrency trading platform, has extended as platinum partner of FC Bayern Munich (Bundesliga) beyond the 2025-26 season, announced the club on 06/03/2026.

The Austrian company first became a partner of the German club on 12/01/2024. As part of this extended agreement, Bitpanda will continue to benefit from the second level in Bayern's sponsorship hierarchy (alongside 10 other brands), as well as from signage at Allianz Arena (75,000 capacity) and various visibility assets of the Bavarian club.

Bitpanda has launched its sponsorship strategy in four of the European Top 5 leagues: in the Bundesliga with Bayern Munich, in Ligue 1 McDonald's with Paris Saint-Germain (as a premium partner since 2024-25) and in Serie A Enilive with AC Milan (back shirt sponsor since 2024-25). The group also supported its launch on the British market by becoming an official partner of Arsenal FC (Premier League) on 13/08/2025. The brand has no club partnerships in Spain, however, despite its platform being available in the country since 2020.