Club Atlético de Madrid: partnership with Cabify (VTC) to offer mobility solutions to fans

Cabify, a Spanish VTC platform, has become an official partner (3^rd level) of Club Atlético de Madrid (LALIGA EA Sports) from the 2025-26 season, announced the club on 06/03/2026.

The agreement covers both the men's and women's teams (Liga F Moeve) and also includes a presence at the Ciudad del Deporte, the club's future training centre adjacent to the Riyadh Air Metropolitano. Under the partnership, Cabify will offer Madrid fans travel discounts to home matches, giveaways, and exclusive events.

This agreement is part of "the club's ongoing efforts to improve access to the stadium," said Oscar Mayo Pardo, chief operating officer of Atlético de Madrid. The Madrid club has the second-highest home attendance among LALIGA EA Sports sides in 2025-26, with an average of 61,171 spectators at the Riyadh Air Metropolitano (70,460 capacity, i.e. a fill rate of 86.8%) after 26 matchdays.

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