Social media: ATP's partnership with Overtime extended after generating 80 million views in 2025

News Tank Football - Paris - News #433360 - Published on 10/03/26 at 10:00
©  D.R.
Overtime, partner of the ATP - ©  D.R.

The Association of Tennis Professionals has renewed and expanded its partnership with sports media company Overtime in 2026 to create content dedicated to Generation Z and Generation Alpha, announced the ATP on 09/03/2026.

The partnership initiated on 25/02/2025 "generated more than 80 million views" in 2025, with more than half of viewership...

©  D.R.
Overtime, partner of the ATP - ©  D.R.

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