adidas: revenues of €24.811bn (+13%) & net profit of €1.377bn (+70%) in 2025

adidas AG posted revenues of €24.811bn for the 2025 financial year (01/01 to 31/12/2025), up 13% on a currency-neutral basis (2024: €23.683bn; +5% including currency effects), announced the German equipment manufacturer, which published its 2025 annual report on 04/03/2026. The group's revenues were up 10.5% between 2023 and 2024.

• The company's gross margin improved to 51.6% in 2025 (2024: 50.8%), while the operating margin rose to 8.3% (2024: 5.6%).
• EBITDA amounted to €3.124bn (up 27% vs. 2024).
• Full-year operating profit increased by more than €700m (up 53.7%) to €2.056bn (2024: €1.337bn).
• The group's net profit was up 70% to €1.377bn (2024: €824m).

This increase in sales "was driven by double-digit growth in all markets and channels, as well as in both performance and lifestyle," according to the German group. On a currency-neutral basis, Latin America was the market that posted the strongest sales growth (+21%) in 2025, while apparel was the most dynamic segment (+15%). Europe remains the equipment manufacturer's main market, with €8.136bn in sales (32.8% of total revenue)…