Deal Tracker: RFEF, Manchester City, CBF, NWSL, RC Strasbourg… the latest sponsorship deals in football

• The Brazilian agri-food group Sadia has become an official sponsor of the Confederação Brasileira de Futebol and the Brazilian national teams from 2026.
• JNC, a Chinese liquor manufacturer, has extended as a global partner of Manchester City FC (Premier League) beyond the 2025-26 season.
• Panini has become the "exclusive trading card partner" of the National Women’s Soccer League as part of a multi-year agreement from 2026.
• Europa-Park, a German theme park located 50 kilometres from Strasbourg (FRA), has extended as official sponsor of RC Strasbourg Alsace (Ligue 1 McDonald's) for an additionnal three seasons, i.e. until 2027-28.
• Tosta Rica, a Spanish biscuits brand, has become an official collaborator of the Real Federacion Espanola de Futbol.

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world.

By default, contract signatures are sorted in reverse chronological order. This indicator also allows you to sort them by league, sponsor's business sector, level in the organisation's…