Brazil/CBF: Jordan Brand’s first collaboration with a football association for 2026 World Cup away kit

Jordan Brand, owned by the American equipment manufacturer Nike, has entered into its first partnership with a national football association, the Confederação Brasileira de Futebol, and unveiled the Brazilian national team's away kit for the 2026 World Cup on 12/03/2026.

This kit, made from textile waste, "takes inspiration from the tones, patterns and prints of Brazil’s fastest and most formidable predators" and features the traditional yellow and blue colours of Brazilian uniforms. The launch comes with a dedicated lifestyle collection that includes sweatshirts, tracksuits, shorts, t-shirts, pants, dresses, accessories and four pairs of shoes.

Nike has been supplying the Brazilian teams' kits since 1996 and extended this agreement for a further 12 years (2027-2038) on 06/12/2024, bringing the total duration of the contract to 42 years and making it the second-longest equipment supplier agreement currently in force, behind the one linking adidas to the Deutscher Fussball Bund for 76 seasons (since 1951, which will not be renewed after 2027). The CBF, which receives €57.2m a year…