Netflix/Atlético de Madrid: stadium activations to promote the film Peaky Blinders on 14/03

Netflix has partnered with Club Atlético de Madrid (LALIGA EA Sports) to promote the film "Peaky Blinders: The Immortal Man", which is set to be released exclusively on the streaming platform on Friday 20/03/2026 worldwide (excluding the United States and the United Kingdom).

The collaboration began with the broadcast of a promotional video set in the world of the film (from the Peaky Blinders series) and featuring some of the club's players (see below), on 12/03/2026.

A number of activations are planned for Atlético's match against Getafe CF (on Matchday 28 of the 2025-26 LALIGA EA Sports) on Saturday 14/03/2026 (kick-off at 16:15 CET):
• "major surprises linked to the Shelby family" in the hours leading up to kick-off in the Riyadh Air Metropolitano fan zone;
• "vintage vehicles and a large group representing the Shelby family gang" accompanying Atlético players as they arrive at the stadium;
• a "spectacular display of lights and sound and plenty of Peaky Blinders" at half-time;
• the transformation of boxes 18 and 19 in the stadium's VIP ring into "The Garrison Pub, a unique space…