Serie A Enilive: Eurobet.live (live scores) main shirt sponsor of AS Roma until 2028-29 (€16m per season)

Eurobet.live, the live scores website and app of Italian sports betting operator Eurobet (Entain plc), has become the main shirt sponsor of AS Roma (Serie A Enilive) until the 2028-29 season, announced the club on 13/03/2026.

AS Roma had been without a main shirt sponsor since the start of the 2025-26 season, after its agreement with the Riyadh Season festival expired at the end of the 2024-25 campaign.

This new partnership, which covers only the men's team, is worth an estimated €16m per year, double the amount paid by the Saudi festival (€8m per season), and exceeds both the annual €13m from Qatar Airways, the club's main shirt sponsor for the 2018-2021 cycle, and the €12m per year supposed to be paid by DigitalBits. The cryptocurrency exchange platform, initially contracted for the 2021-2024 cycle, saw its agreement terminated prematurely by the Italian club in April 2023 following several missed payment deadlines.

In Italy, the Dignity decree-law, which came into force for the 2019-20 season, prohibits clubs from entering into sponsorship agreements with gambling operators at the…