NBA: Sprite (Coca-Cola) replaces Starry (PepsiCo) as official global soft drink partner

News Tank Football - Paris - News #434418 - Published on 17/03/26 at 18:00
©  Sprite
Sprite, official partner of the NBA - ©  Sprite

Sprite, a lemon-lime soft drink brand of The Coca-Cola Company, has become the official global soft drink partner of the National Basketball Association (NBA), marking its return under a multiyear global partnership, announced the NBA and The Coca-Cola Company on 17/03/2026.

The agreement comes into effect during the 2025-26 season, "effective...

©  Sprite
Sprite, official partner of the NBA - ©  Sprite

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