UEFA: Schwarz Group (GER) first strategic partner; subsidiary Lidl sponsor of Euro 2028

News Tank Football - Paris - News #434453 - Published on
©  UEFA
Schwarz group (GER), UEFA's first strategic partner - ©  UEFA

Schwarz Group (GER) has become UEFA’s first “strategic partner” through its subsidiaries Lidl (retail) and PreZero (waste management) "to advance grassroots football, promote healthy lifestyles and deliver circular economy solutions in European football" as part of a “long-term” agreement, announced the European football confederation on...

©  UEFA
Schwarz group (GER), UEFA's first strategic partner - ©  UEFA

Welcome! This article is only available to subscribers.


3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Already a subscriber ?


Login with login details



Login with your email address
We will send you a pincode