France/FFF: Google 1^st "technology partner" of the men's national team to implement AI solutions

The American technology services company Google has entered into a sponsorship agreement with the Fédération Française de Football to become the first-ever "technology partner" of the French men's national team, a status created specifically as part of this deal, announced the body on 19/03/2026. This partnership will take effect "as of Les Bleus' next training camp," which is scheduled for late March 2026 (ahead of friendlies against Brazil and Colombia on 26 and 29/03)

This agreement is "driven by the FFF's ambition to strengthen its international presence" and will involve three divisions of the American group: the Google Pixel smartphone brand, the Google search engine, and the Gemini AI assistant. The partnership notably provides for the deployment of AI solutions "to better communicate, promote the French national team, and share the excitement of French football with as many people as possible," according to the Federation.

This partnership, negotiated by Fuse France (Omnicom Media) on behalf of Google, seeks to enhance the FFF's communications surrounding Les Bleus. The…