UEFA: partnership extended with Beyond Hospitality to cover Euro 2028

UEFA has extended its partnership with Beyond Hospitality to cover Euro 2028 (to be held in the UK and Ireland from 09/06 to 09/07), announced the body on 20/03/2026.

The British afency will be tasked to "create, promote, sell globally and deliver unique ticket-inclusive hospitality packages for the final tournament," said UEFA, with packages to go on sale "on a first-come, first-served basis" from 01/09/2026. A pre-sale period will begin in April 2026 for existing box holders at the nine stadiums hosting the tournament (six in England and one in Scottland, Ireland and Wales).

Beyond Hospitality's partnership with UEFA started on 02/04/2025, when the agency was appointed to create, market and sell the travel and hospitality packages for the 2025, 2026 and 2027 editions of the Champions League finals. The group was also the official hospitality provider for the FIFA Club World Cup 2025, and was recently appointed by the Deutscher Fussball Bund to market its hospitality packages for a three-year period (2026-2029), on 11/02/2026.