AC Milan: Luke Baker (ex-Manchester United) appointed senior commercial director

News Tank Football - Paris - Appointment #435024 - Published on 23/03/26 at 13:00
©  D.R.
Luke Baker - ©  D.R.

Luke Baker has been appointed senior commercial director of AC Milan (Serie A Enilive), he announced on LinkedIn on 23/03/2026. He has been in this role since February 2026.

He joins the Italian club from Manchester United FC (Premier League), where he had been working since April 2017, first as global sponsorship manager (until September 2019), then as global manager - principal partnerships (until October 2022), and most recently as principal partnerships director (until January 2026). He also worked at Microsoft (2008-2014), Apple (2014-2016), and the American advertising agency Kargo (2016-2017).

AC Milan posted €152.3m in advertising revenue in 2024-25, i.e. 30.8% of the club's €494.5m total turnover.

Luke Baker

  • Senior Commercial Director @ AC Milan

…

©  D.R.
Luke Baker - ©  D.R.

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