Italy: Philadelphia (Mondelez) extends as official partner of Lega Serie A beyond 2025-26

Philadelphia, a soft cheese spread brand belonging to the American group Mondelēz International, has extended its partnership with Lega Serie A beyond the 2025-26 season, the Italian professional league announced following its general assembly meeting on 23/03/2026.

Philadelphia has been a second-level partner in the body's sponsorship hierarchy since 27/12/2023, and extended its partnership for two seasons (2024-2026) on 16/12/2024. Over the 2023-2026 cycle, the brand was the presenting partner for video highlights of matches published on the Lega Serie A YouTube channel, as well as the title sponsor for the Coach of the Year and Coach of the Month awards (ceremonies broadcast by DAZN and Sky Italia). Philadelphia also benefited from visibility on stadium signage during Serie A Enilive matches, the EA SPORTS FC Supercup and the Coppa Italia Frecciarossa final.

As part of the partnership renewal signed on 16/12/2024, Philadelphia also became the title sponsor of the "Philadelphia Junior Cup | Keep Racism Out", the title sponsor of the "Philadelphia Junior Cup | Keep Racism Out", a…