FC Barcelona: Lassa Tyres (tyres) becomes title sponsor of indoor teams until 2019

The Turkish tyre manufacturer Lassa Tyres has become the title sponsor of the indoor teams of FC Barcelona (basketball, handball, futsal and roller hockey) which will now be named "FC Barcelona Lassa" until 30/06/2019, announced the Catalan club on 03/06/2015.

Lassa Tyres will appear on the front of the shirts of the four indoor teams. Lassa Tyres is also a partner of the football team of FC Barcelona (Liga BBVA). Lassa Tyres gets visibility and hospitality seats in Palau Blaugrana (7500 seats) and the Camp Nou (99,350 seats), and can use the image of the club and the players of FC Barcelona for its communications campaigns. The partnership is estimated at €5m for the total duration of the agreement, according to the Catalan daily newspaper La Vanguardia on 03/06/2015.

"Boosting our multi-sports club status" (Javier Faus, vice-president of FC Barcelona)

• "We had an ambitious objective, which was to find a global partner for all of the club’s indoor sports teams and thus boost the strength of our multi-sport status," said Javier Faus, vice-president of FC Barcelona, on 06/03/2015.
…