Marketing: Pepsi structures a new brand platform "celebrating football culture"
PepsiCo, an American food group, has unveiled "Pepsi Football Nation", its platform dedicated to Pepsi’s football sponsorship assets, on 20/03/2026.
The platform is designed "to bring football culture into everyday life from Rio de Janeiro (BRA) to London (GBR), beyond the 90 minutes of play." This launch featured the brand’s football...