Liverpool FC: opening of a standalone store in Singapore, the club's 23^rd outlet worldwide

Liverpool FC (Premier League) has opened a new standalone retail store at the Jewel Mall in Changi Airport in Singapore, "one of the world’s best and busiest airports, with nearly 70 million passengers passing through in 2025," the club announced on 30/03/2026.

This store is the club's 23^rd retail outlet worldwird and the third in Singapore, "another important step in bringing LFC closer to our supporters in the region," according to Lee Dwerryhouse, senior vice-president of merchandising at Liverpool FC.

"The opening marks another milestone in the club’s continued retail growth, following a record-breaking season and the expansion of its global store network. LFC is the most-supported European club in Singapore with 1.1 million fans, two official Liverpool supporters clubs and a cumulative TV audience of 603,000 for the 2024-25 season," according to the club, which generated £323m (€371.9m) in commercial revenue in 2024-25.

The English club will also open a new standalone store (its 24^th) on Oxford Street, in London (GBR) in May 2026, and has entered into a partnership with Old…