The FA: PepsiCo (beverages) official sponsor of England men's and women's national teams until 2030

The American food group PepsiCo, via its Pepsi Max beverage brand, has become the "official soft drinks partner" of England men's and women's national teams as part of a four-year agreement (2026-2030), the FA announced on 30/03/2026.

"The partnership will come to life through a multi-channel campaign, including digital and social activations...