The FA: PepsiCo (beverages) official sponsor of England men's and women's national teams until 2030

The American food group PepsiCo, via its Pepsi Max beverage brand, has become the "official soft drinks partner" of England men's and women's national teams as part of a four-year agreement (2026-2030), the FA announced on 30/03/2026.

"The partnership will come to life through a multi-channel campaign, including digital and social activations, limited-edition packaging, and immersive fan experiences throughout the season, with a particular focus on capturing the passion and rituals of fans during the summer tournament," the body said. The partnership was launched with a social media campaign featuring England internationals Lauren James and Elliot Anderson.

As part of this agreement, Pepsi Max will also become "a founding partner of a new FA initiative designed to harness the buzz of the women’s game. The programme will create more opportunities for emerging talent and help build a sustainable pathway for future Lionesses."

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