Bundesliga: AB InBev to replace Bitburger as official beer partner of Bayer 04 Leverkusen (2026-2031)

News Tank Football - Paris - News #436375 - Published on
©  Bayer 04 Leverkusen
Anheuser Busch, official beer partner of Bayer 04 Leverkusen until 2030-31 - ©  Bayer 04 Leverkusen

Belgian brewer AB InBev is to become the "official beer partner" of Bayer 04 Leverkusen (Bundesliga) for five seasons (2026-2031), the club announced on 31/03/2026.

As part of this partnership, the group will primarily promote its Anheuser Busch brand, as well as its German brands Beck's and Spaten Hell. "From next summer, the Anheuser-Busch Bud...

©  Bayer 04 Leverkusen
Anheuser Busch, official beer partner of Bayer 04 Leverkusen until 2030-31 - ©  Bayer 04 Leverkusen

Welcome! This article is only available to subscribers.


3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Already a subscriber ?


Login with login details



Login with your email address
We will send you a pincode