NFL: launch of a professional flag football league with TMRW Sports and investors ($32m)

The National Football League has entered into a partnership with TMRW Sports (media and technology) to develop and operate "a professional flag football league for women and men," the NFL announced on 30/03/2026.

The new league will launch with support from "a broad and influential investor pool including NFL clubs, established institutional and strategic investors, and current and former NFL players," the latter becoming "stakeholders and ambassadors" of the competition.

"TMRW Sports was chosen following a competitive evaluation process that generated strong interest from multiple potential operators and concluded with NFL clubs authorising 32 Equity, the member clubs’ investment vehicle, to approve an investment of up to $32 million to support the launch and operation of a professional flag football league," the NFL said.

Flag football is a non-contact version of American football in which defenders must remove a “flag” (a piece of fabric attached to the ball carrier’s belt) instead of tackling the player. Included as an additional sport at the Los Angeles 2028 Olympic Games, the…