Ligue 1 McDonald's: Whoop (sports technology) official partner of Paris Saint-Germain until 2028-29

Whoop, an American company specialising in sports technology, has become an official partner of Paris Saint-Germain (Ligue 1 McDonald's) until 2028-29, the club announced on 02/04/2026. The agreement covers the club's men's and women's (Arkema Première Ligue) teams.

Under this partnership, Whoop will provide Paris Saint-Germain players with equipment to measure and monitor key physiological metrics (heart rate, heart rate variability, sleep, strain, and stress). "These insights translate into personalized recommendations designed to help optimize training, recovery, and overall performance," according to the club, which intends to "further evolve approaches to physical preparation."

Whoop ranks third in Paris Saint-Germain’s sponsorship hierarchy. In addition to traditional branding (signage at the Parc des Princes, digital platforms), the partnership will be activated as part of the PSG Run programme launched by the club on 12 /02/2026.

This announcement comes two days after the signing of a partnership with Harvey, an American AI platform specialising in legal services, on…