Deal Tracker: The FA, FIFA, Newcastle United, PSG… the latest sponsorship deals in football

• The American food group PepsiCo, via its Pepsi Max beverage brand, has become the "official soft drinks partner" of England men's and women's national teams until 2030.
• Paris Saunt-Germain (Ligue 1 McDonald's) has two news official partners : Harvey, an IA platform specialising in legal services, and Whoop, a sports technology company.
• Knox Hydrate, an isotonic drinks brand, has acquired the naming rights to Newcastle United FC’s (Premier League) training centre. From 01/07/2026, the site will be known as The Knox, under an agreement which also provides for the Knox logo to appear on the sleeves of all the club’s teams’ training kits (men’s, women’s and youth).
• Belgian brewer AB InBev is to become the "official beer partner" of Bayer 04 Leverkusen (Bundesliga) for five seasons (2026-2031) via its Anheuser Busch, Beck's and Spaten Hell brands.
• Predictive markets platform ADI Predictstreet has become the 10^th and final official partner of the 2026 World Cup.

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in…