Deal Tracker: The FA, FIFA, Newcastle United, PSG… the latest sponsorship deals in football

News Tank Football - Paris - News #436754 - Published on
©  Newcastle United FC
Knox, naming partner of Newcastle United's training centre - ©  Newcastle United FC

• The American food group PepsiCo, via its Pepsi Max beverage brand, has become the "official soft drinks partner" of England men's and women's national teams until 2030.
• Paris Saunt-Germain (Ligue 1 McDonald's) has two news official partners : Harvey, an IA platform specialising in legal services, and Whoop, a sports technology company.
• Knox...

©  Newcastle United FC
Knox, naming partner of Newcastle United's training centre - ©  Newcastle United FC

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