DAZN: launch of the Playmakers programme to create a network of content creators

DAZN has launched the Playmakers programme "to create the largest network of the next generation of sports storytellers and give fans even more access to great sports content," the OTT platform announced on 01/04/2026.

The streaming service will initially recruit influencers linked to "its priority rights and upcoming campaigns." Production of content on the platform as well as on social media during sporting events will be among the initiatives put in place as part of the programme.

"Creators are essential to shaping conversations in sport and driving fan engagement, with 83% of consumers trusting influencers, outperforming comparable benchmarks for traditional advertising," DAZN said.

"DAZN Playmakers aims to make creators feel part of something bigger than themselves - a programme through which they can develop as authentic storytellers. The programme will give creators access to the DAZN platform, affiliate links, merchandise, event access, and more."