2025-26 Serie A Enilive: Matchday 32 dedicated to promoting Made in Italy

The Lega Serie A and the Ministry of Enterprises and Made in Italy (MIMIT) have partnered to promote the “third National Made in Italy Day” during Matchday 32 of the 2025-26 Serie A Enilive season (10-13/04), the Italian league announced on 09/04/2026.

The initiative aims to "celebrate Italian creativity and the role of football and sport among the country’s key achievements".

On this occasion, activations will be implemented across Italian stadiums, including dedicated branding, the exchange of giant stickers from Italian company Panini featuring the National Made in Italy Day logo, and advertising spots promoting Italian production.

The logo of the initiative will once again be Leonardo da Vinci’s Vitruvian Man, described as a "symbol of humanity at the centre of innovation and research, a vision that is even more relevant today in the context of artificial intelligence, where an anthropocentric approach is essential".

Luigi De Siervo, CEO of the Lega Serie A, presented the “Campioni del Made in Italy” (“Champions of Made in Italy”) project in February 2026, explaining how football…